Born in 1998, with an energetic design, the introduction of Energy papers achieves rapid consumer success and was quickly followed by several extensions on tubes and filters. 

Sold from Taiwan to Paris and from Cape Town to Stockholm, the brand is available to its customers all around the world in over 30 countries. 

For over 20 years, the secret of Energy’s success has rested in its ability to deliver an experiental taste and qualitative products at an attractive price to customers looking for uniqueness.

Loyal to a commitment to offer products that are relevant to the needs of today’s consumers, Energy became the most appreciated alternative to mainstream brands